» Situation: CNET was looking to position itself as the leader in online electronics and gaming reviews
» Plan: Jessella PR produces campaign to promote its experts and expertise with two ten-city media tours to launch CNET TV and Gamespot.com
» Result: 20 broadcast interviews 25 print placements - 2.5 MM media impressions
» Situation: Vera Wang launches new “bridge” collection at Kohl’s
» Plan: Jessella PR produces broadcast tour showcasing new collection
» Result: 31 interviews including: Oprah, ET-Insider, Extra!, Inside Edition First Business and regional affiliates in top 50 DMAs
» 12 MM impressions. KSS stock increase 2 pts
» Situation: Planet Fitness looking to promote Grand Opening of newest locations
» Plan: Jessella coordinated a Media and Speaking tour with “The Biggest Loser” celebrity couple Francelina Morillo and Jeff Nichols
» Result: 13 interviews garnering 1.3 MM impressions and 3 Grand Opening speaking events
» Situation: Balenciaga announces Kristen Stewart as the face of Florabotanica fragrance line
» Plan: Jessella PR produces first live streaming social media interview with Kristen interviewed by her fans
» Result: Global participation with over 1MM live streaming viewers
» 14.5 MM impressions on global posting of video
» Situation: Jennifer Lopez launches Kohl’s collection
» Plan: Jessella PR produces broadcast tour showcasing new collection
» Result: 35 interviews including: Entertainment Tonight, Extra! and regional affiliates in top 50 DMAs
» 14 MM impressions
» Situation: Dunkin’ Donuts Connecticut wanted to hyper local digital marketing campaign to highlight how Dunkin’ Donuts fits into Connecticut’s community and everyday life. Summer initiative highlighting Dunkin’ cold beverage lineup.
» Plan: Drive user generated content on our social media platforms (primary being @DDinCT) by highlighting our guests and our market partners. Showcase cool people, doing cool things in Connecticut…with their Dunkin’ Donuts cool beverages.
» Result: In a 4 month period we doubled our fan interaction over the last period.
• Increased positive fan messaging by 15%
• Over 2 million impressions across platforms
• Increased Twitter followers by 50%
Mention the “F-word” in mixed company and you are liable to get a little more than a look. Try to get F-words covered in the media and expect a call from the FCC or the legal department at Standards and Practices. However, at Jessella PR, we talk with “F-words” every day. In fact, we consistently leverage them to get our clients television, radio and print coverage. It just depends on what F-word you focus on.
Before setting up a campaign for a client, our agency reviews eight F-words or what we call F factors that can help garner media coverage. While not every F factor is applicable to each client, by finding the best fit, we craft stories that are more attractive to the media. The F-Words below can help a PR practitioner design the right message for the right audience, and pitch the right media at the right time.
Ready to Talk? Go To Services